Techniques for Motivating Students in Art

Techniques for Motivating Students in Art SYNOPSIS FOR DISSERTATION Exploration of selected water colour techniques to motivate students in painting. An action Research at Form IV level. INTRODUCTION Learning is an ongoing process that occurs every minute in the field of education. Learning means to gain knowledge or skill by studying, practicing, being taught, or experiencing something. As teacher, our goal is to encourage learning in the classroom. The purpose of this study is to carry out an action research through selected watercolour techniques to improve pupil’s performance. A student comes in class with a certain degree of motivation. But, teacher’s behavior and the way of his teaching, the structure of the course, and interactions with the students all have a broad effect on the student motivation. There are three things to remember about education as per Maher and Meyer’s concept (1997, p 377), â€Å"the first is motivation, the second is motivation and the third is motivation.† Teaching effectively involves not only the use of tools, techniques, and strategies to optimize student learning but an understanding of context, in particular how your students learn, how they process information, what motivates them to learn more, and what impedes the learning process. Its not easy keeping children interested and motivated in classroom instruction. However, several tips and selected techniques can help teachers actively engage students and encourage them to learn and interact positively with others. THE RATIONALE In the course of my teaching of Art and Design at form four level in my college, I have noticed that there are some topics where students meet difficulties. The subject has been introduced since more than 35 years at Hamilton College Girls department, at Mahebourg, students have adopted the teacher centred approach and depend entirely on what the teacher gave them as instructions. Since, the majority of the students come from different socioeconomic backgrounds and they are mostly low achievers, they should be boost up in creating their own learning environment whereby they know what and how they are doing it. At form four levels, students will be having enough time to adapt to the new teaching and learning techniques which will be implemented. Enough time will be given to them for active learning during their practical classes.. Purpose and justification of the study I have been working as a practicing teacher for almost 15 years in a private secondary school, located in a coastal area. I have been teaching art and design both in lower and upper classes. When I started working with Form IV students this year I noticed that pupils at this level perform very poorly while using water colour technique in their painting. They had great difficulties in handling this media. They lack confidence and hence they fear to spoil their drawing and painting. When these pupils undergo the examinations, they come with poor results. These are some of the reason for me to use some selected watercolour techniques to boost up their level, thus ensuring better examination results. Students Profile Usually students who pass the CPE (Standard VI) with C, D, and E are admitted in the school. Very rarely a student is seen to have been admitted with B’s and least often with A’s. Apart from their low intellectual baggage, pupils from this school come from coastal regions like Grand Port, Bois des Amourettes, Grand Sable and other neighboring villages. Their social background is quite poor as there are many girls who have only one parent or who live with grandmothers or aunts- the result of broken homes due to alcoholic parents. The pupils do not have art materials most of the time. The absenteeism rate is quite high. Low ability pupils Low ability pupils are those pupils whose pace of learning is very slow and they exist in all schools. They should be provided more time than the average and high achievers so that it will be easy for them to grasp the basic of the learning activities. These students need special help over a lengthy period from the teachers. Some causes of low achievers are poverty, broken family, emotional or personal factors. Aims of the study To apply selected water colour techniques in the class in order to promote learning among students in practical classes. This research has objectives as: To create an interest in painting using watercolour among the pupils and encourage participation in class. To make students aware of different water colour techniques in painting. To promote self-learning. Implement the selected strategies in the class. Analyse and reflect critically whether the use of the strategies have been effective. Improve pupil’s performance Effectively use elements and principles of design while painting with water based paint. Problem statement Aproblem statementis a concise description of the issues that need to be addressed by a problem solving team and should be presented to them (or created by them) before they try to solve the problem. The primary purpose of aproblem statementis to focus the attention of the problem solving team. As I have mentioned above that pupils at Form IV level perform very poorly while using water colour technique in their painting. They had great difficulties in handling this media and they lack confidence and hence they fear to spoil their drawing and painting. So certain questions should be put forward to remedy the situation in art and design classes. Research Questions: What are pupils’ overall perception in painting with watercolour? Why do pupils perform poorly while using watercolour techniques? Can selected watercolour techniques boost up pupil’s performance while painting? LITERATURE REVIEW This chapter highlights the theoretical and empirical literature of this study on the exploration of selected water colour techniques and motivation of students. Many college teachers today want to move from passive learning to active learning, to find better ways of engaging students in the learning process. I have gone through the book â€Å"WATERCOLOUR† by the author Milind Mulick where it is mentioned that watercolour as an independent genre was brought in vogue by Joseph Turner and John Constable, two British painters of the 18th century. John Singer Sargent, Winslow Homer, William Russell Flint took the art of watercolours to new heights. In this book Milind has mentioned the important features of water colour, techniques and about the materials to be used, such as paper brushes and paints. He has also written about the practice, composition and sketching which is the beginning of drawing. The demonstration part of the book will greatly help students understand the application of water colour throughout the painting of landscape. Exploring Watercoloris to discover new ways to get expressive with colourideas for using natures patterns to inspire enticing designshow to expand your repertoire and unleash your creativity by experimenting with freeform collages, found imagery, and other innovative techniques. Wherever you are as an artist, this hands-on guide (Exploring watercolour Techniques by Elizabeth Grove)will help you master the watercolor medium and develop your individual style, and move beyond a literal rendering of your subject matter. MOTIVATION Motivationis a  psychological  feature that arouses an organism to act towards a desired  goal  and elicits, controls, and sustains certain goal-directed behaviors. Motivation involves a constellation of beliefs, perceptions, values, interests, and actions that are all closely related. Motivation is an important factor in learning. Type of motivations Intrinsic and Extrinsic motivation. Intrinsic motivation means that the individuals motivational stimuli are coming from within. Intrinsic motivation is motivation that is animated by personal enjoyment, interest, or pleasure. Extrinsic motivation means that the individuals motivational stimuli are coming from outside. In other words, our desires to perform a task are controlled by an outside source. Motivation refers to â€Å"the reasons underlying behaviour† (Guay et al., 2010, p. 712). â€Å"Motivation in school learning involves arousing, sustaining and desirable conduct† (Woolfolk, 1988). It depends upon how well a teacher can arouse the interests and motives of student. â€Å"The ultimate goal of schools is to transform its students by providing knowledge and skills and by building character and instilling virtue† (Sergiovanni, 1991). Motivation has been defined as the level of effort an individual is willing to expend toward the achievement of a certain goal. Biehler and Snowman (1993) state that â€Å"motivation is typically defined as the forces that account for the arousal, selection, direction, and continuation of behavior†. responsibility is to create the conditions that will enhance students’ motivation to pursue academic goals actively over a long period of time. MASLOW THEORY OF MOTIVATION â€Å"If you have a hammer, you tend to see any problem as a nail,† meaning, the more tools you have in your toolbox, the better prepared you are to face any challenge that awaits you.† â€Å"A musician must make music, an artist must paint, a poet must write, if he is to be ultimately at peace with himself.† â€Å"In you lies something, a passion that makes you truly happy. Find it and don’t let go.† (www.youmotivation.com/-By Abhaham Maslow) Water COLOUR PAINTS Paint is an ideal medium for developing the child’s sensitivity to colour, because it is fluid and its effects are immediate. It is important to explore the expressive and descriptive effects of a variety of colour media and to encourage adventurous use. Colour awareness promotes sensitivity to and enjoyment of colour in the child’s surroundings and is further enhanced when the child has opportunities to look at the work of artists. Watercolor paint is made by mixing pigments with a binder, usually gum Arabic, and then applying it with water to a support such as vellum (fine animal skin) or paper. It also contain glycerin, ox gall and preservative for the durability of the pigment. The water evaporates and the binder fixes the pigment to the support. Watercolor was used long before Prehistoric humans in the Paleolithic ages painted the walls of their caves with mixtures of ochre, charcoal, and other natural pigments. Watercolors were also painted on papyrus and used in Egyptian art forms. In Asia, traditional Chinese painting with watercolors developed around 4,000 B.C., primarily as a decorative medium, and by the 1st century A.D., the art of painting religious murals had taken hold. By the 4th century landscape watercolor painting in Asia had established itself as an independent art form. While early European artists prepared their own watercolor mixtures for fresco wall painting, this was soon applied to paper. Some of the 20th-century artists who produced important works in watercolor are Wassily Kandinsky,  Emil Nolde,  Paul Klee,  Egon Schiele and  Raoul Dufy. Watercolor painting emerged in Europe during the Renaissance period with advancements in papermaking. Modern watercolor paints are now as durable and colorful as oil or acrylic paints, and the interest in drawing and multimedia art has also encouraged demand for fine works in watercolor. Watercolor has been around since painting began, but didn’t really take off until the Renaissance. The German printmaker Albrecht Durer was an early practitioner, and found the medium ideal for small, detailed studies. Many beautiful landscapes, portraits, and other scenes have derived from watercolor paintings. Some of the famous authors of these paintings are Marina Abramoviac, Yaacov Agam, Constantin Alajalov, Henri Matisse, Rene Magritte, and Alfred Maurer. These painters are known for having created some of the most remarkable works of watercolor art.. Clapp’s opinion about water colour,†I would suggest a student just work with one colour, monochromatically, for a while. This will allow seeing more clearly the effects of different brushes and amount of water you are using.† â€Å"If I were to teach a water colour class, there are really only a couple of things I would do that are different from how I would teach any painting in any media. Both of these ideas address the heart of the problem people face when trying to paint in water colour.’ â€Å"Since the amount of water in the brush controls your values, edges, and the kind of marks you can make, you cannot paint well in the medium, until you understand how to control the amount of water in your brush.† THE SELECTED STRATEGIES It is proposed that strategies promoting active learning be defined as instructional activities involving students in doing things and thinking about what they are doing. The selected ones are: Demonstration Pair and share Guided lecture Class Discussion Peer teaching SELECTED TECHNIQUES I will choose three technique from the following: Wet on wet Wet on dry Sponge wash Splatter Resist Salt texture METHODOLOGY The study necessitate an action research. Action research in classrooms involves the teacher directly. Peer teachers, the Rector, teachers, students and classroom researchers are part of the process. An action research is a process in which participants examine their own educational practice systematically and carefully used techniques of research and it is based on the following assumptions: It involves: a specific problem within a particular classroom Planned action elements of the formal research improvement of classroom practice. Contributes to the self evaluation process I am going to do an action research for the actual problem(difficulty in using watercolour techniques) of the Form IV students. I will look for some new methods to motivate students and to enhance their performance. Sample The study will be targeted at students of form four studying Art and design at Hamilton College Girls Department. A class sample of 10 students will be taken from two different classes. For group work the students will be selected randomly as the class is considered to be a mixed ability one but the number of low achievers is quite high. Interview and observation Interviews will be carried out with the students during the class or after and the feedback of students will be noted. Students will be observed by the teacher during their practical classes and their approaches towards the lesson on a particular topic will be noted. Use of assessment both summative, formative and diagnosis and the use of mark sheets. (ii) Method to be used during class Observation Checklists Formulated questions Cycle 1 Direct teaching – teacher centered – chalk and talk Cycle 2 2 Lesson plans use of selected watercolour techniques Expectation of results above 60% Comparison between cycle 1 and cycle 2 Cycle 3 More lessons on watercolour techniques. (iii)Analysis and Interpretation of data Data will be represented as: Bar chart Pie chart Conclusion I will investigate through the research and come to a conclusion and I hope that this study will be useful to teachers in better creating the conditions that will foster students participation. BIBLIOGRAPHY Barry K King L, (1998), Beginning Teaching and Beyond, 3rd Edition. http://barrycoombs.wordpress.com/tag/watercolor-demonstration/ http://voices.yahoo.com/21-ways-motivate-students-art-class-guide-5440335.html?cat=4 http://olc.spsd.sk.ca/DE/PD/instr/categ.html http://www.crlt.umich.edu/gsis/p2_5 http://www.bing.com/search?q=exploring+watercolour+techniquesgo=qs=nform=QBREpq=exploring+watercolour+techniquessc=0-0sp=-1sk=

Burmese Days Essay -- essays research papers

George Orwell’s novel Burmese Days is set in 1920’s Burma under British colonialism. It focuses on the imperialism of the British and its effects on the relationships between the British, the British and Indians, and between the Indians themselves. The novel concentrates on the town of Kyauktada in Upper Burma.   Ã‚  Ã‚  Ã‚  Ã‚  Kyauktada is described as hot and sultry. It is a small town of about four thousand. The overwhelming majority of the inhabitants are Burmese, but there are also a hundred Indians, two Eurasians, sixty Chinese, and Seven Europeans. (Pg. 16) It is near the jungle and the Irrawaddy River. There are many trees and flowers, including honeysuckle. Though the English have jobs to perform much of their time is consumed with drinking whiskey in the Club, retreating from the “prickly'; heat, napping, and occasionally playing tennis or hunting. Though there is not much physical activity by the English, they do not complain about it. They do complain incessantly about the heat and about the possible acceptance of natives into their exclusively European Club.   Ã‚  Ã‚  Ã‚  Ã‚  In Burmese Days the overwhelming majority of British held themselves superior to the Burmese. They feel that it is their duty to rule over the less intelligent “niggers'; of Burma. Through the description of the characteristics of both the British and Burmese, Orwell helps us understand the value system through which the British have come to the conclusion that they must rule over the Burmese. An example of such a description is that of Maxwell, them acting Divisional Forest Officer. Maxwell is depicted as a “fresh-coloured blond youth of not more than twenty-five or six – very young for the post he held.'; (Pg. 22) This description lends value to the light skinned and fair-haired British, though some, like Flory, have black hair. Maxwell is also very young for his post, giving the impression that he is intelligent. Mr. Lackersteen, the manger of a timber firm, though forty and slightly bloated, it described a “fine-looking'; with an ingenu ous face. (Pg. 20- 21) This description leads us to believe British are good looking and honest. Orwell offers us numerous descriptions of favorable characteristics of the British, but he clearly distinguishes “bad'; British from &am... ...sire to become a member of the Club is seriously discussed. However, U Po Kyin succeeds in his quest for the membership to the Club by ruining Flory’s relationship with Elizabeth, which results in Flory killing Flo, his dog, and committing suicide. The prestige that Dr. Veraswami had possessed died with Flory. This ruined Flory, making a membership in the Club impossible. Instead U Po Kyin was elected into the Club, and became and agreeable, yet largely absent, member. Any possibility for understanding between Englishmen and Indians dies with Flory. This is because no other Englishmen could see beyond the stereotype of Indians as conniving, lazy, uncivilized “niggers.'; Though Mr. Macgregor did not dislike the Indians he only found them pleasing when they had no freedoms. None of these opinions held by the Englishmen are conducive to a reciprocal, understanding relationship between the British and the Burmese. Even if the English had overcome these barriers, the natives held stereotypes of the British as power-hungry, mean, degrading, and naà ¯ve. The feelings of the natives toward the British would also need to be overcome if an understanding were to be reached.

Website management - Im making a website on Mobile phones the website :: Computer Science

Website management - I'm making a website on Mobile phones the website will include mobiles from different manufactures. WEBSITE MANAGEMENT ASSIGNMENT 1 I'm making a website on Mobile phones the website will include mobiles from different manufactures, these will be Nokia, Motorola, Erickson, Siemens and Samsung and through these u will be able to access the different models these will all be on separate pages and I will also include a separate page on mobile phone accessories, their will also be a separate page so the users of this website can e-mail me with any complaints, suggestions and compliments on the site. There are going to be many links to different websites on mobile phones so people can get a rough idea about how good the site is and how competitive we are in the mobile phone business. The reason im making a website on this topic is because mobile phones are very popular and there is a huge demand for them in the world. The background colour will be dark and the same on every page so users will not have to adjust the contrast of their monitor, the font colour will be quite bright so it stands out on the background otherwise the users of my website will have a difficulty reading the font. The font colour will not be the same on every page it will vary through the bright colours so every page will have its own unique look. The font size for normal writing will be about a size 12, this size will vary through different sizes so you can tell which piece of writing is a heading and sub heading these will also be in different font styles the rest of the font will be very business like and also very clear so the site looks professional and so the font is easy to read. There will be many different pictures of mobile phones these pictures will also include a different angles of the phone. The dimensions of the phone will be below it and then I will have a description of the phone next to the picture, the description will include how it works

macbeth :: essays research papers

Shakespeare draws an amazing psychological portrait of a man who became a villain by means of ambition, desire and an imbalance of good and evil. â€Å"Macbeth† is a play composed of the disintegration of a noble man’s world. The play begins by offering the audience Macbeth, a war hero, with a high regard from Duncan, the king of Scotland. By the end of the play Macbeth transforms into a universally despised man without a place in the social community. Shakespeare draws an amazing face of a man made to be a villain by ambition, desire and an imbalance of good and evil.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth, unhappy and unsatisfied with his social position, caused his feelings to snowball into the ambition that led him to the murder of Duncan.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I have no spur To prick the sides of my intent, but only Vaulting ambition, which O’erleaps itself And falls on th’other† (Act 1 sc. 7 pg 41) By using an aside, Shakespeare allows Macbeth to reveal his ambitions. And uses Macbeth’s ambition to create irony, in that his ambition was what brought him to power, yet it also leads him to his tragic downfall. Ambition is what allowed Macbeth to become more powerful, and helps him to overcome obstacles and come closer to his final goals. It is this ambition that is the direct cause of the tragic incident of Duncan’s death.   Ã‚  Ã‚  Ã‚  Ã‚  The encounter with the three witches summons Macbeth’s innermost imaginative desires, eventually pointing him in the direction of Duncan’s murder.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Art thou not fatal vision, sensible To feeling as to sight? Or art thou but A dagger of the mind, a false creation Proceeding from the heat-oppressed brain?† (Act 2 sc. 1 pg 53)  Ã‚  Ã‚  Ã‚  Ã‚   Here Macbeth’s imagination precedes his rational thought, he is stolen in the grip of his fantastical imagination. It is as if the dagger is actually pulling him towards his desires to murder Duncan, rather than being persuaded by an actual inner passion for that motive. Shakespeare uses this scene to demonstrate to the audience that Macbeth’s conscious act of knowing that his desires are immoral and still acting upon them proves him quite the villain. This symbolism brings the audience to savor the play’s hidden meanings and also allows for leeway in the interpretation of the plot.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth’s inability to balance the forces of good and evil cause him to reach an insecure state of mind, causing him to make many malicious decisions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"But let the fame of things disjoint, both the worlds suffer,

Depletion Of The Ozone Layer :: essays research papers

The ozone layer diminishes more each year. As the area of polar ozone depletion (commonly called the ozone hole) gets larger, additional ultraviolet rays are allowed to pass through. These rays cause cancer, cataracts, and lowered immunity to diseases.1 What causes the depletion of the ozone layer? In 1970, Crutzen first showed that nitrogen oxides produced by decaying nitrous oxide from soil-borne microbes react catalytically with ozone hastening its depletion. His findings started research on "global biogeochemical cycles" as well as the effects of supersonic transport aircraft that release nitrogen oxide into the stratosphere.2 In 1974, Molina and Rowland found that human-made chlorofluorocarbons used for making foam, cleaning fluids, refrigerants, and repellents transform into ozone-depleting agents.3 Chlorofluorocarbons stay in the atmosphere for several decades due to their long tropospheric lifetimes. These compounds are carried into the stratosphere where they undergo hundreds of catalytic cycles with ozone.4 They are broken down into chlorine atoms by ultraviolet radiation.5 Chlorine acts as the catalyst for breaking down atomic oxygen and molecular ozone into two molecules of molecular oxygen. The basic set of reactions that involve this process are: Cl + O3 -->ClO + O2 and ClO + O -->Cl + O2 The net result: O3 + O -->2O2 Chlorine is initially removed in the first equation by the reaction with ozone to form chlorine monoxide. Then it is regenerated through the reaction with monatomic oxygen in the second equation. The net result of the two reactions is the depletion of ozone and atomic oxygen.6 Chlorofluorocarbons (CFCs), halons, and methyl bromide are a few of the ozone depletion substances (ODS) that break down ozone under intense ultraviolet light. The bromine and fluorine in these chemicals act as catalysts, reforming ozone (O3) molecules and monatomic oxygen into molecular oxygen (O2). In volcanic eruptions, the sulfate aerosols released are a natural cause of ozone depletion. The hydrolysis of N2O5 on sulfate aerosols, coupled with the reaction with chlorine in HCl, ClO, ClONO2 and bromine compounds, causes the breakdown of ozone. The sulfate aerosols cause chemical reactions in addition to chlorine and bromine reactions on stratospheric clouds that destroy the ozone.8 Some ozone depletion is due to volcanic eruptions. Analysis of the El Chichon volcanic eruption in 1983 found ozone destruction in areas of higher aerosol concentration (Hofmann and Solomon, "Ozone Destruction through Heterogeneous Chemistry Following the Eruption of El Chichon"). They deduced that the "aerosol particles act as a base for multiphase reactions leading

Advertising and Sales Essay

Assignment Q1. What is the meaning of advertising? Explain the advertising pyramid with a neat diagram. â€Å"Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media to reach broad audiences† The five basic element of this pyramid are: attention, interest, desire, action and satisfaction. Attention: The first objective of advertising is to capture attention of the consumer. The job is easy as even shouting or clapping can draw attention. Therefore, the copywriter usually makes the headline very catchy by using the bigger fonts. The other techniques are to use short punch lines in conversational language. Interest: The advertisement’s next objective is to create interest in the readers about the product. After giving a good headline, their interest is retained by elaborating on the key features of the product. This is usually incorporated in the body copy. Desire: In this step, the advertisement creates a situation for the prospective customer to enjoy benefits of the product vicariously. The writer creates a situation that makes the reader feel as though there is a lot that is being missed if one does not use the product. Action: The purpose of this step is to motivate people to do something. No advertisement is successful if it cannot induce any action. This is not a difficult step because if the copy is clear then surely the reader will act. Satisfaction: The tip of the pyramid is satisfaction. After the product is bought, the buyer should have a feel of satisfaction. The customer should always feel that it has got the appropriate returns for the money spent. Q2. What do you understand by integrated marketing communication (IMC)? What are the various roles? â€Å"IMC is a strategic business process used to develop, execute, and evaluate coordinated, measureable, persuasive brand commun ications programs over time with customers, prospects, employees, associates, and other targeted relevant internal and external audiences. The goal is to generate both short-term financial returns and build long-term brand and share-holder value.† Integrated Marketing Communications (IMC) is a process involving coordination of various promotional elements and other  marketing activities that communicate with a firm’s customers. It includes managing customer relationships that drive brand value through communication efforts. The role of IMC can be discussed with the following points:  · Identifying the target audience  · Specifying promotion objectives  · Setting the promotion budget  · Selecting the right promotional tools  · Designing the promotion  · Scheduling the promotion Identifying the target audience: IMC’s first function is to identify the right audience. It is very important to deliver the message to the right audience. Specifying promotion objectives:  · Designed for a well-defined target audience  · Measurable  · Cover a specified time period Hierarchy of effects: Sequence of stages a prospective buyer goes through Use as a tool to develop objectives  · Awareness – Ability to recognize and remember the product or brand  · Interest – Increase in desire to learn about the product features  · Evaluation – Consumer’s appraisal of the product on important attributes  · Trial – Consumer’s actual first purchase and use  · Adoption – Repeated purchase and use of the product or brand Setting the promotion budget:  · Percentage of sales: Funds are allocated as a percentage of past or anticipated sales  · Competitive parity: Matching the competitor’s absolute level of spending Selecting the right promotional tools  · Specify the combination of the five basic IMC tools – advertising, Personal selling, sales promotion, public relations and direct marketing  · Promotion mix can vary  · Assess the comparative importance of the various tools Designing the promotion:  · Design of the promotion plays a primary role in determining the message that is communicated to the audience  · Design activity is viewed as the step requiring the most creativity  · Design each promotional activity to communicate the same message Scheduling the promotion:  · Determine the most effective timing  · Promotion schedule describes  · Factors such as seasonality and competitive promotion activity can influence the schedule. Q3. While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. In developing an advertisement for an advertising campaign, several theoretical frameworks are useful. The first theory is the hierarchy of effects model. The second is a means to an end chain. Both the hierarchy of effects model and a means to an end chain can be used to develop leverage points. 1. Hierarchy-of-Effects Model Among advertising theories, the hierarchy-of-effects model is predominant. It helps clarify the objectives of an advertising campaign as well as the objective of a particular advertisement. The model suggests that a consumer or a business buyer moves through a series of six steps when becoming convinced to make a purchase. These six steps are as follows: Awareness – If most of the target audience is unaware of the object, the communicator’s task is to build awareness, perhaps just name and recognition with simple messages repeating the product name. Consumers must become aware of the brand. Knowledge – The target audience might have product awareness but may not know much more; hence this stage involves creating brand knowledge. This is where comprehension of the brand name and what it stands for become important. What are the brand’s specific appeals, its benefits? Liking – If target members know the product, how do they feel about it? If the audience looks unfavorably towards the product then the communicator has to find out why. If the unfavorable view is based on real problems, communication campaigns alone cannot do the job of erasing it. Preference – The target audience might like the product but not prefer it to others. In this case, the communicator must try to build consumer preference by promoting quality, value, performance and other features. Conviction – A target audience might  prefer a particular product but not develop the confidence about buying it. The communicator’s job is to build conviction among the target audience. Purchase – Finally, some members of the target audience might have conviction but not quite get around to making the purchase. Th ey may wait for more information or plan to act later. 2. Means-End Theory A second theoretical approach a creative (team) can use to design an advertisement is a means-end-chain. This approach suggests that an advertisement should contain a message or means that lead the consumer to a desired end state. Means – end theory is the basis of a model called the Means-End Conceptualizations of Components for Advertising Strategy (MECCAS). The MECCAS model suggests using five elements in creating advertisements.  · The product’s attributes – delicious and refreshing are the products attribute.  · Consumer benefits – delicious and refreshing are linked with the benefit of freshness and good taste.  · Leverage point – the leverage point in the advertisement is the link between the benefit of delicious drink and the personal value of choosing the right drink of an athlete.  · Personal Values – the value of the consumer, the reason of buying Coca Cola. He could value the ’refreshing’ or the ’delicious’ attributes. The marketers need to understand the personal value so that the message will hit the right target. Q4. What do you mean by public relations(PR)? What are the difference between PR and advertising? â€Å"Public relations† is used to build rapport with employees, customers, investors, voters or the general public. Public Relations (PR) is the actions of a corporation, store, government, individual etc. in promoting goodwill between itself and the public, the community, employees, customers etc. The most comprehensive definition is as follows: â€Å"Public relation is the management function which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest and executes a program of action and communication to earn public understanding and acceptance.† The following are the differences between advertising and public relations. Advertising 1. The company pays for advertising the company. Hence the focus is on getting its products or  services. 2. Since you are paying for the space, you have creative control on what goes into that advertisement. 3. Advertisements can be published or run repeatedly. An advertisement generally has a longer shelf life than one press release. 4. In advertising, you get to exercise your creativity in creating new advertising campaigns and materials. 5. If you are working at an advertising agency, your main contacts are yours-workers and the agency’s clients. 6. You are looking out your target audience and advertise accordingly. You would not advertise a kid’s Product in a business magazine. 7. Some industry professionals such as Account Executive have contact with the clients. Others like Copywriters or Graphic Designers in the agency may not meet with the client at all. 8. â€Å"Sales!, 20% discount, Buy this product! Act now! Call today!† These are the things you can say in an advertisement. You want to use those buzz words to motivate people to buy your product. Public relations 1. The objective is to get free publicity for space. You know exactly when that advertisement will on air to be published. 2. You have no control over how the media presents your information, if they decide to use your information at all. They are not obligated to cover your event or publish your press release. 3. You submit a press release about a new product or about a news conference once. The PR exposure you receive is only circulated once and the editor will not publish more than once. 4. In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity in the way you search for new news to release to the media. 5. In PR, the main contacts will be people in the area of publications and broadcast media. 6. It is generally not possible to segment, target or position the product or service. 7. In public relations, you are very visible to the media. PR professionals are not always called on for the good news. In an emergency you may have to give a statement or on-camera interview to journalists. You may represent your company as a spokesperson at an event. 8. You are strictly writing in a no-nonsense news format. Any blatant commercial messages in your communications are disregarded by the media. Q5. What are the four types of annalists used to develop a comprehensive model for evaluation of a sales organization? There are mainly four factors or types of analysis that are usually needed to  develop a comprehensive model for evaluation of a sales organization. They are: 1) Sales analysis 2) Cost analysis 3) Profitability analysis 4) Productivity analysis 1) Sales analysis: It is an important factor for evaluating the effectiveness of a sales organization. Sales analysis detects strengths and weaknesses of the organization. Sales analysis is described as a detailed inspection of a company’s sales data, which includes assimilating, classifying, comparing and drawing conclusions. Sales analysis is done based on the following parameters: a) Levels in sales organization: Sales analysis should be done at all levels of the sales organizations. This includes evaluation of sales performance from the company level down to the last level. b) Types of sales: The analysis of different types of sales at different organizational levels definitely increases the sales manager’s ability to detect problem areas in the company’s sales performance. For example, analysis can be done: a. Based on type of products b. By distribution channels types c. By type of customer classifications d. By size of orders 2) Cost analysis: Cost analysis is the analysis of costs that affect sales volume. The purpose of marketing cost analysis is to determine the profitability of sales control units, like market segments, sales territories and products. This is done by subtracting the marketing costs from the sales revenues, associated with the sales control units. 3) Profitability analysis: Profitability analysis of marketing units (that is, regions, branches, channels, products or customer groups) can be developed by preparing profit and loss (or income and expense) statements for marketing units. However, the question arises as to how to allocate indirect or shared expenses to various marketing units. There are two approaches for profitability analysis 4) Productivity analysis: Productivity is usually measured by ratios between outputs and inputs. For example, sales per salesperson are used by many companies as a measure of productivity. There  are other productivity ratios such as selling expenses per salesperson, sales calls per salesperson, and quotations submitted per salesperson. Q6. Describe the meaning and importance of media fix decisions. A media mix is the way various types of media are strategically combined in an advertising plan, such as using newspaper and posters to announce a new product as the iPod managers did, followed by television advertising that shows how to use the product and billboards that reminded people to look for it when they go out to the store. A media vehicle is specific TV program (Comedy Circus, CID), newspapers (The Telegraph, Mumbai Mirror), magazines (The Sport star, Elle). Media planning is the way advertisers identify and select media options based on research into the audience profiles of various media; planning also includes scheduling and budgeting. Media buying is the task of identifying specific vehicles, such as TV channels/programs or websites, negotiating the cost to advertise in them and handling the details of billing and payment. Frequency refers to the number of times a person is exposed to the advertisement. An impression is one person’s opportunity to be exposed one time to an advertisement in a broadcast program, newspapers, magazines or outdoor locations. Circulation means the number of copies sold. In the media industry, there are professionals who do both, sell and buy advertising. Media sales people work for a medium, such as a magazine or television channel and their objective is to build the best possible arguments to convince media planners to use the medium they represent. There are also media reps, who are people or companies that sell space (in print) and time (in broadcast) for a variety of media. The rate base is the real number of copies of a newspaper or magazine that gets printed and sold. Readership is the average number of readers per copy sold.

A Brief History of Drama Essay

The time period from about 1650 to 1920 was ever changing in the world of drama. Neo-classicism sprung up from Greek and Roman models in Europe during the Enlightenment, Romanticism struck the Globe in the 1800’s based on principles like emotion, intuition and seeking God. During and after the 1800’s naturalism and realism began to play major roles in the area of drama. Naturalists such as August Strindberg and realists such as Henrik Ibsen demonstrate an entirely different view of what drama is all about. During the time period known universally as the Enlightenment, an artistic movement came about in Europe that reflected in many ways the Greek and Roman tradition. Ancient Greeks and Romans focused their art on harmony, symmetry, and balance, while keeping an equal emphasis on logic and aesthetic. During the enlightenment there was a major importance placed upon science, reason and thought. These human, but multifaceted functions are displayed in many neo-classicism plays. Plays such as Racine’s Phaedra clearly demonstrate the notion of common sense and the idea that if you have a problem or cause a problem you will be punished. This play is very typical of the neo-classics because it is based on the ancient Greek play Hippolyths written by Euripidies in ancient Greece. Hippolyths is very closely related to its modern version Phaedra. All neo-classic era plays were in some way based on the French Academy’s rules for drama which involved a concrete moral, no monologues and truth along with few other qualifications. Most plays that possess some or all of these qualities are from the neo-classicism era. After the 1700’s a new way of thinking developed that didn’t involve as much truth or structure. Free flowing emotionally based romanticism paved the way for drama in the 19th century. The 1800’s were a time of innovation and industrial revolution. In America, thousands of people were migrating to cities to find work in large factories powered by new, innovative technologies. New thinking developed through the likes of Charles Darwin and the Origin of the Species, and Karl Marx and the Communist Manifesto. Romanticism deals with three main ideas, emotion, intuition, and seeking God, while grasping the audience with thick plots and  poetic language. All of these qualities are displayed in most romantic plays of the 19th century. Throughout the late 1800’s and early 20th century, naturalist and realist took charge of the drama scene with a new outlook of what could be done on stage. With Naturalism comes plays which display daily life and street language with real settings meant to display a message or cause. With realism comes real language, strong plots, realistic settings and social critique. In realistic plays such as Henrik Ibsen’s A Doll House, a very common situation involving an everyday married couple is reviewed and critiqued. In the naturalistic play Miss Julie by Swedish playwright August Strindberg, a naturalistic tragedy develops as the characters find themselves trapped in an odd love triangle. Both Naturalism and Realism were monumental to drama because they explored many social issues very critically while challenging the neo-classicism view of what is allowed on stage. It seems obvious that both naturalism and realism attempted to overstep the boundaries of what was acceptable onstage and it is very apparent that it was a success because many naturalism and realism era plays are still popular today. Unlike the strict ruled neo-classicism or the emotionally based romanticism, naturalism and realism display real events, real people and real stories that can be related to by real people. Television shows today are very realistic. With the new wave of reality T.V. hitting every station, it is obvious that the realist and naturalist took a step in the right direction when they looked beyond restriction and let what is real come to life. It is obvious that very monumental changes occurred in drama from 1650-1920. All over the world new ideas and innovations were being explored and challenged on stage.